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Business901

 •  January 12

How do you forget something, so it is easier to learn something new? What are your views about forgetting? Unlearning? As a sales and marketing person, I am always trying to create an edge on how to introduce something new. I bet others think and struggle along that line or the sayings like “you can’t teach an old dog new tricks” (book of...

Business901

 •  January 10

If there’s one shared trait among the companies Bob Bethel took over, it was their approach to accounting. Each one of them was using what Bob calls “taillight accounting” – looking backward to see how the business is doing financially. He does not blame them for using this method of accounting, as this approach is preferred by the majority of...

Business901

 •  January 8

Should research become a larger part of the marketing budget? Should marketing research drive innovation or should innovation drive marketing? What happens in your company? Though most of us are past that idea of a silver bullet, the viral marketing campaign still exists in many minds. I am not saying they don’t happen but just like luck, it is a...

Business901

 •  January 4

How do you check your projects/campaigns/experiments before launching? Impact Mapping is a tool that Gojko Adzic introduced to me in a book several years back. In it’s simplest form, I have found it to be an excellent way to check for alignment, and clarity when launching and committing to a project or marketing campaign/experiment. It is what I...

Business901

 •  December 31, 2017

A month ago I wrote an article and posted a few cards that received a favorable response. I considered creating an App but instead decided just to post it on Slideshare so everyone could use an existing app that will be updated. I will also update these cards occasionally. Download a mobile 15 piece Lean is Simple Card Deck Slideshare Document:...

Business901

 •  December 28, 2017

Dan Jones is a management thought leader and advisor on applying lean, process thinking to every type of business across the world. He is the founding Chairman of the Lean Enterprise Academy in the UK, dedicated to pushing forward the frontiers of lean thinking and helping others with its implementation. He is also the co-author of the original...

Business901

 •  December 28, 2017

We are all enamored, with are tools, to include the latest canvases and maps. We always seek to find this deeper understanding or epiphany from creating a buyer persona, customer journey or stakeholder maps. These tools, though quite useful, are all strategic type tools. For me, I like to go in the weeds and work on more tactical projects. This is...

Business901

 •  December 18, 2017

Are you focusing on talent issues? Developing Supportive Leaders? What if your next strategic “brainstorming” session included peer-reviewed, evidence-based post-it-notes to guide your conversation? The picture was created from the overview section of an Oxford Review Briefing. We are offering a complimentary briefing from The Oxford Review: How...

Business901

 •  December 16, 2017

An excerpt from tomorrow’s podcast with David Wilkinson, founder, and editor of The Oxford Review Note: This is a transcription of an interview. It has not gone through a professional editing process and may contain grammatical errors or incorrect formatting. Joe Dager: I do not think most people understand the rigors of academic research. Is...

Business901

 •  December 16, 2017

Can Lean be used for more than Problem-Solving? When we think of Lean whether as a toolset or as a culture, our immediate thought is steered towards problem-solving, the Kaizen Spirit. It is truly the definitive aspect of Lean. It is so prevalent that most outsiders to Lean are convinced that Lean is not applicable to innovation or other domains...