Thomas.net Industry News

Thomas.net Industry News
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Thomas.net Industry News

 •  November 16

In the old days, marketing was about brochures and word-of-mouth referrals. Some of the more visionary types found a guy to dress up like a chicken and dance on the side of the road. These days, though, the internet is the medium of choice, which means companies have a much broader reach. But it also means that it's going to take a lot more than...

Thomas.net Industry News

 •  November 13

Successful inbound marketing campaigns should encompass a range of different elements, on various platforms and channels. While certain aspects, like blog posts and email marketing campaigns, are widely used and extremely well-known, others may be less familiar to marketers just starting out. In particular, PPC (pay-per-click), an advertising...

Thomas.net Industry News

 •  November 9

A well-planned, dynamic advertising strategy can make the difference between new leads and stagnation for your industrial business. Not only does a sophisticated, compelling advertising strategy help you better reach potential leads and increase chances of lead conversion, it also illustrates that you’re a cutting-edge leader in your field....

Thomas.net Industry News

 •  November 9

Generating leads is the most important component of marketing. When you turn a site visitor into a lead, and then that lead becomes a customer, you’ve done your job, but you need to follow up on that accomplishment. As the experts at HubSpot say, “A successful lead generation engine is what keeps the funnel full of sales prospects while you...

Thomas.net Industry News

 •  November 9

Inbound marketing. Search engine optimization. Social media marketing. These terms likely have some meaning to you and your business, whether you’ve read articles about their effectiveness or have even researched and implemented the strategies yourself. Indeed, they’re all extremely valuable strategies that every business should apply on some...

Thomas.net Industry News

 •  November 7

Video marketing is on the rise, and for good reason; videos have been shown to capture attention users’ more effectively than plain text or static pictures, and videos are shared more than any other type of content on social media. Today, 61% of content marketers are putting videos into play in order to keep up with the competition and establish...

Thomas.net Industry News

 •  November 3

It’s no secret that the sales landscape has changed in recent years. The general B2C space adapted fairly quickly to new technologies and tools, but for B2B businesses, and particularly industrial companies, the adoption has been slow moving. Keeping our reliance on the old rolodex and trade show lists in mind, it’s time to re-evaluate how we can...

Thomas.net Industry News

 •  November 1

Building Product Manufacturers (BPM) were hit particularly hard during the Great Recession that struck the U.S. economy in 2008. With the economy spiraling downward, commercial building projects were either de-funded or put on indefinite hold. Because of this setback, many BPMs became extremely conservative financially and very insular in their...

Thomas.net Industry News

 •  October 31

The most effective content marketing strategies incorporate various types of content, allowing companies to reach users at different stages throughout the buying journey. Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, it also...

Thomas.net Industry News

 •  October 31

For small industrial businesses looking to gain new leads, old-school word-of-mouth referrals can still be effective, allowing you to expand brand awareness organically over time. But relying solely on word-of-mouth can seriously hinder your efforts to reach potential buyers. If this is currently your go-to method for lead generation, you may be...