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 •  January 25

Before you can generate sales, you need to generate leads. In today’s industrial business-to-business (B2B) market, that means taking a digital approach, as more and more industrial buyers are choosing to educate themselves and make purchases online, as opposed to talking to sales representatives. With an inbound marketing strategy, you can... Industry News

 •  January 22

The whole point of inbound marketing is to entice your target customers to come to you on their own accord, and you do this by providing valuable, directly helpful content that will help them reach their goals. Think of it as the antithesis of cold calling. But how do you go about creating the content that will attract the customers you want?... Industry News

 •  January 18

Everyone knows we live in the Information Age, but how useful is it if the information never reaches the right people? This is especially true for manufacturers and their quest to get product information to the appropriate audience. Companies in the manufacturing industry have long advertised their wares in print catalogs, and with the advent of... Industry News

 •  January 17

Let’s say a manufacturing firm needs a new supplier. One of the first places they’ll go is the Internet. They enter some keywords, and Google or another search engine returns a list of results; this is an organic search. Your goal is to be listed on that first page. Even being in the top five is a win, since those first five results account for... Industry News

 •  January 16

A lot goes into generating industrial sales — great emails, valuable content, an optimized website, and a commitment to staying ahead of the latest trends — just for starters. But what can you expect to get out of those sales? How much revenue is really on the table? According to our recent survey results, it may be more than you think — and it’s... Industry News

 •  January 15

Have you heard about the latest trend in B2B marketing, the new approach all the cool kids in the industry are talking about? Account Based Marketing, or ABM, is an approach to marketing that concentrates sales and marketing resources on a specific set of targeted accounts. The idea is to clearly define the clients you want, then launch campaigns... Industry News

 •  January 11

Whether you are just starting with email marketing or you have some experience sending marketing emails, you have probably asked yourself about the types of communications you can send out. Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email... Industry News

 •  January 11

The manufacturing industry is one of the pillars of the American economy. It employs more than 12 million workers, accounting for about 9 percent of the entire U.S. workforce.Therefore, a strong, growing manufacturing industry not only benefits the people and companies within it, but the entire country as well.So is the industry on the upswing? Is... Industry News

 •  January 9

In today’s increasingly digital world, there are numerous ways for manufacturing companies to reach potential buyers; emails blasts, eBooks, blog posts, social media, and even SMS texts can all be used to connect with target audiences and increase brand awareness. But before embarking on any of these efforts, it’s crucial to fully understand the... Industry News

 •  January 4

For many people, the new year provides a fresh start, the chance to reflect on the past twelve months and make necessary changes and improvements. In the same vein, it can also serve as a great springboard for brainstorming new marketing initiatives that will help make the most of your 2018 budget. In today’s ever-shifting, increasingly digital...