New White Paper: Someone Keeps Changing the Channel: Exploring Omni-Channel Distribution Strategies

Weekly, monthly, and quarterly business reviews have consumer product companies asking themselves, “What should we do?” In today’s economy, they are caught in the middle of a price and service war amidst e-commerce giant Amazon and other major big-box retailers.While building their own direct-to-consumer e-commerce strategies, some try to manage...

Weekly, monthly, and quarterly business reviews have consumer product companies asking themselves, “What should we do?” In today’s economy, they are caught in the middle of a price and service war amidst e-commerce giant Amazon and other major big-box retailers.While building their own direct-to-consumer e-commerce strategies, some try to manage the proliferation of customer complexity and third party requirements without making any modifications to their current network. Others overspend capital investment in their distribution networks - building redundancy with channel partners and neglecting the lead-time challenges of a multi-echelon network against their product life cycles or shelf life.

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This  white paper examines potential strategies available to consumer products companies, -- including a method to align go-to-market strategies with potential network design options.

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Posted by Derek Browning

Derek has ten years of supply chain and logistics experience, including transactional transportation management, performing logistics network and route designs, supply chain and facility assessments, lean cross-dock and distribution center projects, people development, and the deployment of lean principles and practices in cross-functional areas. These areas include: logistics and warehousing, purchasing, human resources, creative design and marketing, accounting and finance, sales, and executive leadership teams. Derek has trained thousands of students and professionals in lean, six-sigma, and supply chain through LeanCor’s Training and Education courses as well as the University of Kentucky, Saint Louis University, Georgia Tech University, and Monterrey Tec’s Extension Campus in Mexico City, Mexico.

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Source: blog.leancor.com